I’ve been with Team Atlas for almost three years, and I couldn’t have chosen a better team for my bodybuilding journey. James’ passion and attention to detail are unmatched—you can feel it in every check-in, adjustment, and piece of feedback. When I’m at a show with him, his organization and experience truly stand out. He knows exactly what his athletes need at every moment, ensuring everything is executed perfectly. What I admire most is that, despite being a one-man coach, he never overlooks anyone. Whether you’re a first-time competitor or a seasoned athlete, he gives you the same level of attention and care. His dedication is rare, and I’m incredibly grateful to be part of Team Atlas!

James is the best coach in the world for bikini bodybuilding. I have been competing for few years and he knows how to make the right adjustments to peak my body and get me to my goal to achieve our vision. He has transformed my comp prep experience and always believed in me which drives me to keep pushing through. No one can get me there like he can. I am confident of his skills and can’t say enough about his communication and empathy with my crazy deployment schedule. Simply the best prep experience I’ve had thus far.

Being a Team Atlas athlete was the best thing I ever did for my competition career, he made me pro in 1 show!

I’m so happy to be part of this team, before I joined it I really didn’t expect such a professionalism they have in every single detail; they just have thought in everything you need to be a top athlete. I’m very thankful with all team staff and specially with my coach James who will always take you to the next level. Best team ever !!

James keeps me accountable and is always encouraging and motivating me to reach my goals!

Love this Team!! James and Victoria have guided me every step of the way in my weight loss journey and I couldn’t be more thankful! Their knowledge and attention to detail are unmatched!

I love my experience being a lifestyle client with Team Atlas! I am down 92 pounds, I can’t thank you enough!

I’ve worked with Team Atlas since 2020 from lifestyle to competition prep. I am extremely happy with my decision to work with James. He is very detail-oriented and very meticulous in his work. James takes the time and effort to make sure I am on point during my off-season and when I’m in season for my shows. I’m always grateful for James when he happens to be at one of my shows. His presence is calming and I know I am in good hands with him. I have nothing but amazing experiences with Team Atlas. James is the best in the industry!

Buckle up babes, this review is going to be long!

I started with Team Atlas 6 months ago with a dream of getting on stage for the first time. I couldn’t believe I was crazy enough to “start” almost 10 months out. I was absolutely terrified with as much imposter syndrome as one could have and not having a single clue how to pose, let alone what the heck I was getting myself into.

The beginning: the communication was top notch and has been since day 1. I was sent SO much valuable information; basically everything I’d possibly need and more for my prep.

The posing: I was immediately set up with posing classes with Lina. Just after a few classes I felt like I knew SO much about posing already. I see others (not from team atlas) posing and feel SO grateful for our posing coaches being the BEST and it shows. And for a very fair price!

The meal plan: being someone who’s only done macros for years, I was terrified of a meal plan. I was told I’d never last on a meal plan this long. Well here I am absolutely THRIVING on it. We use a food swap calculator that is SO dialed in to keep us clean but also provide flexibility when we need it. I am honestly so obsessed with every single one of my meals.

The coaches: I couldn’t be more obsessed. I’ve had several coaches through lifestyle in the past. Some didn’t light enough fear in me. Some were easily offended. Sabra and James put the perfect amount of pressure by pushing you right past what you thought was your best. And they aren’t afraid to laugh with you and at you! This will easily be one of the most difficult things you’ve ever done in your life. It’s important to have coaches that you can laugh with. Not only that, they put SO much care and detail into your results. They believe in me more than I believe in myself at times and treat me no differently than they would their pro athletes. I’m still so blown away by how much they care about me succeeding and being my best. There is a reason why they make the most pros and this is it. Even if you have 3 kids, 38 years old, with bad genetics you’ll hear them say “moms are their favorite because they get s#!+ done.”

The outcome: I’m still 13 weeks out but will be back to edit this review with my results because I know I’m going to kill it. I have so much pride walking out onto that stage knowing I’m representing TEAM ATLAS with flawless posing and a jaw dropping physique. People are already telling me I look insane for 13 weeks out!

Team Atlas was the best decision I ever made.

I spent 5 years competing and finally decided to join Team Atlas. I wish I joined sooner, we turned pro our first show together. Thank you!

There are many reasons Team Atlas is where everyone wants to be; James and his team are professional, quick to respond, and incredibly organized. I trust they will guide me in the right direction and support me reaching my goals. If you’re on the fence, this is your sign to just do it!

I’ve been working with team Atlas for 8 months already and I can say that I’m very satisfied with all the progress I’ve made. They offer a great variety of services and packages that can be tailored to your needs. One of the things I like the most is the food swap calculator 🤩 it’s a game changer. You will never get bored of your meals again. I highly recommend them if you’re looking for a lifestyle change. And if you are planning to compete in a bodybuilding show they certainly can help you out. One of the best teams in the bodybuilding industry for sure.

Working with James and being part of Team Atlas has been a highly positive and productive experience! The structure of the programming, attention to detail, and consistent communication have all contributed to my steady progress and results from day 1 and I couldn’t be more grateful for the work we have done together! 🥹

James is very knowledgeable, responsive, and strategic. Every phase is approached with a clear purpose, and adjustments are made based on data and performance—not guesswork. This level of precision has helped me stay on track both in and out of prep! 🤩

Thank you all of Team Atlas! ❤️

The best coaching experience I’ve ever had! James is extremely dedicated and commited to get the best out of you in order to achieve your goals! Every check in sent, I feel like he really takes the time to assess your progress and point out what can be improved in order to get better, and also you get response of every check in very quickly! Also, since day one into the team you get a lot of information to make sure you are taking care of many things that you may be taking for granted and which really make a difference! I loved also that he cares a lot about overall health, which is highly appreciated 🩷. Honestly, since I got into the team to me it was very clear why Team Atlas has got so many pro cards and why two miss bikini Olympias were basically built at Team Atlas in the early years of their careers 😮‍💨…Definitely highly recommended!

This is my first season with Team Atlas and James’ attention to detail is impressive as is his ability to refine the processes involved in competing. This is why he has been so successful with the athletes he coaches. I am thoroughly grateful for the posing coaches Lina and Victoria exclusive to Team Atlas as well.

Team Atlas is the best of the best. I am so grateful for all their support, knowledge and guidance. They have pushed me to become my best as an athlete. I highly recommend them if you want to take your physique to the next level!

Love this Team!! James and Victoria have guided me every step of the way in my weight loss journey and I couldn’t be more thankful! Their knowledge and attention to detail are unmatched!

Working with James has been truly transformative. His attention to details is like no other and his knowledge for the bikini category is by far the best. Team Atlas exceeded my expectations from my first day on the team until now. Having a coach who truly cares about your success and is passionate about the sport is what I was looking for the most, and I can safely say that this team provides those things and even more. I would recommend Team Atlas to anyone who’s ready to achieve their best.

My goal is to do competition and didn’t want to waste time and money. I approached Team Atlas because is the líder in bikini competition. It’s been a year of preparation and soon I will compete in the new division of “Fit Model”. No matter the results I’m very proud of myself because I see results. I have been learning a lot like exercise, diet & posing. With Team Atlas you have everything you need to get prepared. No need to look elsewhere and proudly Canadian! 😁

My only regret is not working with James sooner. If you’re serious about achieving the best results, Team Atlas is the team to join. Worth every penny. Their attention to detail, responsiveness, and experience are unmatched. From James to Claire to Victoria, the level of professionalism here is unparalleled. As an amateur competitor, I couldn’t be more pleased with the results. Highly recommended.

Working with James has been truly transformative. His attention to details is like no other and his knowledge for the bikini category is by far the best. Team Atlas exceeded my expectations from my first day on the team until now. Having a coach who truly cares about your success and is passionate about the sport is what I was looking for the most, and I can safely say that this team provides those things and even more. I would recommend Team Atlas to anyone who’s ready to achieve their best.

Since I started to compete in bodybuilding, I’ve always wanted to be part of Team Atlas – because I admired his work, ethics and success. On January 2025 I finally had the chance to join the team and I couldn’t be happier.

James is an excellent coach, he takes care of every little detail and provides all the help and feedback needed to improve. Not only he is THE #1 bikini coach, but also his team. When I send my check ins or have questions, Claire always answers quickly to ensure proper communication. Also, I’ve been posing with Lina – who is an AMAZING person and posing coach.

Team Atlas it is not just a powerful name in the bodybuilding industry, it is a team and a family I’m very proud to be part of.

Can’t wait to go on stage this year!

Signing up with Team Atlas was the most life changing decision I ever made. I dreamt of stepping on stage back in 2022, and with the guidance of James and his team we made that dream a reality in 2024. Over the past 3 years, I have been given everything I need to succeed with my goals, and was able to successfully achieve my IFBB pro status under the careful guidance of James and his team. As an amateur I was treated as if I were already a pro, and no detail was overlooked. Not only is James meticulously and very organized with his work, he’s been very kind and understanding throughout this journey and the challenges that every day life brings. Between James, Victoria, Lina and Claire I couldn’t ask for a more supportive group of people to continue guiding me through my fitness journey.

I love being part of Team Atlas, the attention and dedication the team has with us is amazing!
I highly recommend Team Atlas 10/10 ❤️

I’ve used James services for lifestyle transformation and still can’t believe the results I’ve had. He’s extremely detailed and patient.

I’ve had experience with other coaches in competition prep and at the end of my last prep, I knew the next time I compete, it’d be with Team Atlas. The transformation photos on the website can speak for themselves. However, I can whole heartedly speak on the James and his team’s professionalism. James is detail-oriented, gives his best because he expects the best, doesn’t treat any of his athletes differently from each other, and most importantly supportive. I feel excited to continue working with them!

Being a part of Team Atlas and working with James has increased my motivation and confidence to achieve my competition goals. The culture of the team inspires growth and showing up as your best self every day. James is very responsive, dedicated to his athletes, detail oriented, serious and warm at the same time. Highly recommend!

I have been working with team Atlas for nearly 9 months now, and my experience has been incredible! James is an amazing coach. His level of expertise and attention to detail is truly unmatched. Joining the team was the best decision I have made in my career as a pro 🔥

Being with Team Atlas for the past two years has been an incredible experience. James is hands down the best coach in the industry, known for creating some of the top bikini athletes and IFBB pros. His dedication, knowledge, and attention to detail are truly unmatched.

James has an eye for bringing out the best in every athlete, no matter their starting point. His individualized approach ensures that every training plan, nutrition protocol, and peak week strategy is tailored specifically to your body. He understands exactly what it takes to build a winning physique and has helped countless athletes step on stage looking their absolute best.

Before joining Team Atlas, I struggled to put on muscle and find the right balance with my nutrition. Now, I’ve made more progress than I ever thought possible. My metabolism is in the best place it’s ever been, and I’ve built muscle in all the right areas. James’s expertise in shaping bikini physiques is incredible, and it’s no surprise that so many of his athletes earn their pro cards and dominate on national and international stages.

He’s not just a coach — he’s a true master of his craft. His constant support and dedication make all the difference, and I’m beyond grateful for the role he’s played in my journey. He also has the biggest heart and I cannot thank him enough! If you’re looking to compete at the highest level and want to be coached by someone who genuinely knows what it takes to succeed, Team Atlas is where you need to be.

Thank you, James, for helping me become the best version of myself!

I hired James in November 2024 and have been continuously impressed by his attention to detail every single check in! He has been on top of everything since the beginning! I can’t wait to finish out p

Working with James and Team Atlas has been an absolute game-changer in my bodybuilding journey. Their attention to detail is unmatched. They tailor every aspect of training, nutrition, and posing, ensuring peak performance on show day.

As a mom, wife, and full-time sales executive, they have been compassionate and understanding of my needs, and still push me to my limits. They understand the physical and mental demands of this sport and provide support, keeping me motivated while holding me accountable. They treat all athletes equitably – from the newbie to the Olympian.

Communication is thorough and timely – I always feel heard, understood, and never left guessing about my next steps. Even on show day, when nerves are high, they made sure I felt completely prepared and taken care of.

If you’re looking for a coach that prioritizes both results and your overall well-being, look no further. Highly recommend!

Phenomenal Coaching Team – Atlas Delivers Excellence!

I can’t say enough great things about Team Atlas! Their dedication, expertise, and unwavering support have truly transformed my competition experience. From the moment I joined, I felt empowered and challenged to push my limits, all while being guided by someone so knowledgeable and passionate as James.

Team Atlas doesn’t just train athletes—they build champions. James’s attention to detail, personalized coaching strategies, and ability to bring out the best in every competitor set them apart. Team Atlas definitely foster an environment of growth, resilience, and teamwork.

If you’re looking for a coaching team that truly invests in your success and helps you reach new heights, look no further than team Atlas. They are the definition of excellence, and I’m beyond grateful to be part of such an incredible team!

James Ayotte is nothing but professional and detail-oriented, and he cares for every one of his athletes. Being on Team Atlas has been one of the best decisions I’ve made. I feel supported and pushed to achieve my goals

It was the best decision to join Team Atlas. In the first season with James we achieved my IFBB PRO status. I am really thankful for him and the team!

I have been with James Ayotte and Team Atlas for almost a whole year. I have learned so much about the sport of bikini bodybuilding from James. I had already been doing shows for a whole year but did not have a coach with the expertise and work etrhic that James Ayotte has. He works tirelessly and pays close attention to the meticulous details and it shows.

I am quite pleased with what we have accomplished so far but still excited to see what is to come in the near future. I feel as though James genuinely cares for each athlete’s well being and success.

If you have the chance to work with him, then what are you waiting for?

I have been working with James since December and this is the most detail oriented coach I have ever worked with in my 5 years competing. Communication is seamless and timely. The entire team is incredible and I am so thankful to have them. I cannot recommend Atlas enough!

Extremely professional. High quality service. Custom approach to diet, training, health and performance supplements. Abundance of tips and guidance on the private Team Atlas Facebook group. James puts his heart and soul to bring out the best from every athlete he works with. His attention to details is mind blowing. His creativity and problem-solving skills are exceptional. James and his assistant Claire always motivate me and push me to be better. They never leave me in the dark. I have been with Team Atlas for two years now. I have achieved results that I have never dreamed of. And I will stay with this amazing community for as long as possible. Much love to this Team!

Really great experience of coaching. Right from the start you can see the expertise. The attention to detail is really impressive. We have tons of information and protocols, always prompt reply. Nothing is left to chance. It gives me confidence I will succeed with this team if I continue working hard. I see why they make so much champions.

I have been with Team Atlas for going on two years now. My body has never been in the shape it’s in now! James is very fast with weekly check-in feedbacks; honestly the most efficient coach I’ve ever had, and he has so many clients. I’m completely satisfied; it’s worth every cent!

Working with Team Atlas and Coach James has been a game-changer. James is, without a doubt, the most meticulous and detail-oriented coach I’ve ever met. His expertise is unmatched, and his eye for online coaching is truly the best in the industry.

I’ve never seen any coach dial in a peak week as precisely and effectively as James—especially through online check-ins. He’s always one step ahead, fully present, and committed to making sure every single detail is on point. From conditioning to posing to presentation, nothing is overlooked.

James doesn’t just coach—he masters the process, and his results speak for themselves. He is the #1 Bikini coach, and I’m beyond blessed to have him as my coach and to be a part of Team Atlas.

Extremely professional. High quality service. Custom approach to diet, training, health and performance supplements. Abundance of tips and guidance on the private Team Atlas Facebook group. James puts his heart and soul to bring out the best from every athlete he works with. His attention to details is mind blowing. His creativity and problem-solving skills are exceptional. James and Victoria always motivate me and push me to be better. They never leave me in the dark. I have been with Team Atlas for two years now. I have achieved results that I have never dreamed of. And I will stay with this amazing community for as long as possible. Much love to this Team!

Always have 100% full attention on my case and always detailed to the point when coaching me on my fitness journey 😍💗❤️ 200% recommend if you are finding a suitable coach!

So incredibly professionnal, attention to details is unmatched, the team members are all super qualified, providing quality services. Amzing experience overall. They’re the best at what they do📈

One of the best decisions I ever made was joining Team Atlas. James helped me achieve my Pro status and is the best coach in the industry. He is hands-on and detail-oriented, and his knowledge of supplements, food, and training is unparalleled. I love being part of Team Atlas and appreciate the top-notch service I receive from James.

Very professional team of athletes!
Perfect service system!
Professional guidance for competition preparation!

I consider working with James at Team Atlas to be very professional. Even though I have only recently started working with him, he demonstrates great commitment and a personalized approach 🙂

Best bikini coach! Recommend if you’re looking forward to earning your ProCard and/or exceeding as a bikini athlete

Team Atlas is the team I’ve been looking for. After two unsuccessful seasons, James has been able to guide and coach me to my best physique yet. James is a kind and understanding coach who will push and challenge you to be your best. He is so personable, his response time to check ins and messages is super impressive and consistent, and I NEVER feel like a number on this team. Additionally, posing coach Victoria is a drill sergeant in the best way possible and has taken my posing to the next level. Finally, Team Atlas has a compassionate and knowledgeable counselor on staff for any mental health challenges that may arise… a total game changer. All in all, I feel completely supported on Team Atlas, with the best coaches in the game, and don’t want to be part of any other team. Ever.

Being part of Team Atlas is a cutting-edge experience. Despite having numerous talented athletes, James’ team makes me feel valued, not just another client on his roster. I appreciate the personalized coaching, which is unmatched in terms of time, detail, and guidance. James has a keen eye for bikini competitions, and his team, including Clara and the posing coach, are exceptional.

Soo grateful I joined Team Atlas! Coach is on top of everything & makes this journey so much easier to navigate. His attention to every detail leaves nothing to worry about. With Atlas I have not only James, but Claire his assistant , and posing coach Victoria onboard to push me to my goals! Highly recommend you reach out and join today- you won’t regret it!!!!

Go Team Atlas! If you are looking for an all inclusive, one-stop shop that will turn you from an amateur fitness enthusiast to a pro bikini bodybuilder, you have found the place. James and his team will transform you into a polished competitor, from nutrition, to training plan, to choosing your suit and shoes, to looking after your hair, skin, and POSING! Plus James travels to many shows and really looks after his athletes come show day. It’s a really good school and you are part of a fantastic community of women!

I have been a part of Team Atlas for a short period of time, however in this time I have grown in size and as an athlete, Seen results and I enjoy the fact that James is on top of his athletes and to make sure our health and our progress is on point also with stretching, vacuum classes and posing! I love the fact that we have options regarding the food swapping it’s absolutely amazing! I can’t wait to go to nationals with him. I’m ready for what I see to be a great experience.

The preparation with Team atlas changed my sport life. I didn’t think I could reach this level at 41.

I am so grateful for being a part of Team Atlas. When I first decided to compete in Bikini, I knew absolutely nothing about it. With their guidance I learned so much more about the sport than expected. Not only they help you navigate through this experience seamlessly, the way they guide you will make you fall in love with the sport aaand with yourself too!

Team Atlas is very good team for bodybuilding contest from off season to prep. James very professional and very patient, taking responsibility to make mine physique going to next level. He has the top level eye in the world. He and Claire make sure I focus on every detail during prep, always reminding me every detail on count. They care me, I am so happy to be part of team!

I started working with James in July 2024, and my main goal was to compete and earn my pro card as a bikini athlete.
From the very beginning, I realised what had gone wrong with my previous coaches and why I hadn’t succeeded on this journey until now.
His professionalism, guidance, and support system are truly remarkable!

He has created an incredibly effective system that takes you from 0 to 100—no joke!
He guides you through every detail to ensure success, whether it’s your posing routine, vacuum sessions, body updates, nutrition, or mindset.
When I got off track, he followed up and motivated me with simple yet powerful words like, *‘I want to see you get your pro card.’* That statement really touched me and helped me refocus when I lost my way.

I’ve worked with other coaches in the past who promised to guide me all the way but failed to deliver. James and his entire team (Sabra, Lina, Claire, Victoria, and Karina) are amazing!
I truly appreciate and love the work you all do.

If you’re serious about investing in yourself and becoming the best professional athlete you can be, there’s no better choice than James. I wholeheartedly recommend him! He’s the best of the best! Thank you, and loooove youuu! 💕🫶🏾

Being with Team Atlas for almost four years has been one of the best decisions I’ve ever made! James is truly one of the best coaches in the world—his attention to detail, consistency, and unwavering support set him apart. Every prep has been incredibly smooth, and I can’t wait to do more!

I have been wanting to work with James from Team Atlas for years and just working with him for a short period of time has made such a big difference in my competitive journey. I can finally envision reaching my goal. I can’t wait to see how our first season together unfolds. We highly recommend him.