Having personally transformed his life by losing 140 lbs, Coach James Ayotte understands firsthand the importance of a tailored approach to fitness. His mission is to provide each athlete with a personalized strategy, expert guidance, and consistent motivation to stay focused and achieve lasting results.

At Team Atlas, effective coaching is the foundation of success. Our customized training and nutrition programs are designed to help athletes reach their goals efficiently and sustainably. Beyond physical development, we emphasize building a strong, confident mindset, which is essential for peak performance and long-term success.

Our commitment to excellence has produced exceptional results. Since 2018, Team Atlas has created 142 IFBB Pros, including the most IFBB Bikini Pros worldwide in 2021, 2022, 2023, 2024, and 2025. We have also produced the most Fit Model IFBB Pros in the world, qualified 41 athletes for the Bikini Olympia, and earned 27 IFBB Pro cards in 2025 alone. These results reflect our unwavering standards and long-term approach to athlete development.

Unlike coaching teams that prioritize volume over quality, Team Atlas is built on personalized care. Every athlete is treated as an individual, with tailored instruction, detailed feedback, and dedicated support throughout their journey.

Join Team Atlas and take the first step toward unlocking your full potential. With James Ayotte and our professional team by your side, you will receive the structure, accountability, and expertise needed to achieve your goals and perform at the highest level.